Will the Taurus save Ford?

Ford is expected to announce Wednesday (2-7-07) it's bringing back the Taurus. The plan is to rename the Five Hundred, the Taurus. Will a simple rebadge save them? Along with the new name, the Taurus will also get a more powerful engine and a cosmetic makeover in 2008.

Ford sold nearly 7 million Tauruses since 1985, and the Taurus was the best-selling car in the U.S. for much of the 1990's. But while Ford concentrated on high profit trucks and SUVs they let the Taurus stay unchanged too long. Ford killed the Taurus last year as sales were low profit. Since Ford dropped to number 4 in sales behind GM, Toyota, and DaimerChrysler they have to do something. Some people feel bringing back the Taurus is too little too late. Only time will tell.

There's also a rumor that by the end of this year, for the first time I can remember GM will not be in the top seller spot. The number one best selling car by the end of the year is projected to be Toyota. With GM and Ford sales dropping, and Toyota sales rising, it does seem posible.